I’m a jewellist, not a marketer. But having a small business (being a small business?) means that I have to do my own marketing and promotion. I know it’s necessary, but that doesn’t make it less difficult.
I need the occasional reminder that this is also part of my job; in fact it’s an important adjunct to my artistic practice. So how do I get that help? Well, when TurboNerd (like countless other IT professionals) needs help figuring out a problem, he googles it. If I ever ask him a tech question, as often as not he’ll respond “I dunno, have you googled it?” I’ve taken to googling first, to save time… And yes, it does help that the internet was made by geeks, so of course they built their own help-desk into it.
I, on the other hand, am not a geek (by an IT industry definition, anyway) but I don’t see any harm in turning to the net for help, or inspiration. So I feed this blog, by Seth Goldin, which says some remarkable things. And a few that are a little heavy on the jargon…
I’ve collected a few that I thought are interesting, or that I think apply to me in this industry;
Laziness – I know exactly what he means. Sometimes making one phone call seems harder than a whole hour of hammering… (which is something I don’t think I’ll ever manage.)
I spread your idea because… – I spread this idea because it’s a clear and true statement of how things spread; so maybe me sharing this is also in category #20…
the problem with putting it all on the line… Is that it’s all on the line!
Cost reduction for high-end markets – Thinking about why you do certain things a certain way.
“I need you to see things my way” – Sometimes it’s only me who needs to see things my way…
Are you responsible for what you market? – For me, this post is all about his closing line.